Summer is here. It’s been official for quite some time. I don’t mean to point out the obvious, as I’m sure anyone reading this has made note of their recent sunburns, sweat-stained shirts, and that all too high but all so necessary electric bill from Mt. Wheeler feeding your AC.
Not to beat a jackrabbit in July to death, but it’s as hot as a GQ Kate Upton magazine cover, only much more difficult to enjoy.
So what do we do to make it through these sweltering circumstances? Well, while some of you are currently Googling “GQ Kate Upton magazine cover”, the rest of us are enjoying summer events. Well… maybe I should say only a select few are enjoying them.
Which brings me directly to my gripe.
There’s no shortage of summer goings-on all over White Pine County. Ely has a summer concert series happening in Broadbent Park. Night markets, group hikes, and book clubs are taking place in Baker. McGill is gearing up for its much beloved and always memorable Labor Day Weekend.
And do I hear or know about any of these events?
No. Of course not. And the answer as to why is very clear to me. The people putting on and marketing these happenings must not want anyone to attend. Otherwise, they would let people know!
Why don’t they put up some posters around town, on windows and boards?
Honestly though, that wouldn’t make much difference to me. I don’t personally bother with paying attention to signage. Local boards are much too clustered with all sorts of crap, and who has the time to read a poster anyway?
How about going the radio route? People in their cars, lounging at home or at the office should know what’s going on!
That type of marketing won’t necessarily reach me, however. I don’t listen to the radio. I only tune into KDSS to purposely listen to Sahara Motors’ half-hour long radio ad. After that, off it goes.
What I’d really like to see is something like an events card delivered by the Postal Service directly to my mailbox.
Mind you, if it’s not a bill or the occasional ransom letter, my trash bin is where it will most likely end up.
But could they for once try marketing in any of our two local newspapers?
Not that I read the paper. I don’t. My plan is to send this article directly in, cross my fingers it’s printed verbatim, and promptly forget newsprint exists.
Maybe I should check the internet and social media?
All I’m trying to say is, next time there’s an event going on, can someone just please knock on my door and let me know? Not the front door of course, that thing hasn’t been open in 70 years. You’ll have to come around back. But don’t use the first back door you see. It’s too far in the back of the house and I probably won’t hear you knock. You’ll have to venture slightly inside and then there’s a side-door behind some boards (that you better not tip over if you value your life) next to an Amazon bought reproduction of that 1976 Farrah Fawcett poster (you know the one). I’m also only home on Tuesday’s at 4:00 a.m. and 2:36 p.m. See you then.
Looking forward to finally knowing what is going on around town. I won’t be attending any of the events, of course, given my bad knee and general disdain for people.
Thank you in advance.